
Wren Kitchens
Tribal Worldwide
Senior UI Designer
In the crowded home kitchen market Wren Kitchens had ambitions to reposition themselves as a more premium entity. This required an overhaul of there entire online experience.
I was brought on by Tribal Worldwide to support the design team in a comprehensive redesign of their website. My role involved creating desktop and mobile layouts, as well as developing custom iconography, and helping build out the design system.
The revamped site led to a 34% increase in appointment bookings and a 25% boost in sales conversions.
UI Design, Design System, Iconography



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